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First off, I doubt that we will be seeing any "pop-ups" simply because there is no up for them to pop to, and there is not the same concept of windows that the full sized OS has. There still might be some adware; there are apps now on Installer embedded with Google Adsense. I don't however, expect a lot of this in the future. This is because adware for iPhone and iPod Touch is just too awkward. We will probably just end up with freeware, shareware, and donationware. I just don't see how Apple is going to manage DRM...
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