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Old 07-10-2008, 06:51 PM
iWonIt iWonIt is offline
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Join Date: Jul 2008
Posts: 18
For the business market, it's all about cost and speed. Right now you can buy a Blackberry for far less than an iPhone, and can service it through several different carriers, instead of just at&t. In terms of speed, Blackberry has the fastest servers (BES) for relaying emails and other messages as quickly as possible.

I do agree with you about the user experience though. This is one key advantage for the iPhone. However, there are several new phones entering the market this year that offer similar features, including touch screens. Apple's main advantage is its momentum, as you mentioned in an earlier posting. However, this is not a sustainable competitive advantage. They'll have to continue to focus on innovating for the consumer market, so crossing over to the business market will be more difficult than you might think. It'd be easier for Blackberry to cross over into the consumer market. Matter of fact, they already are.

I'm not saying they shouldn't enter the business market. If there's low hanging fruit, go after it. But I think their potential is far more limited than you think it is.
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