Apple TV Movie Rentals Missing Initial Goals

[Mr. Mayor]

Looks like Apple is missing their goals when it comes to rentals available in the iTunes store via Apple TV.

I read today that there are 604 titles currently available... at launch they had promised 1000 by the end of February.

I wonder what the possible snags are? Messy negotiations or disputes with the studios? Kind of surprising that Apple would promise that and under deliver by quite a bit.

On a brighter note, 100 HD titles are available, and I believe that was one of their goals.

[roalgumo7]

I'm actually surprised they don't have like actually a huge percent of all the movie titles ever, I don't think it's that hard... But yet again, I don't know what does it take to have a title on apple tv.

[webwise]

Well, the tide certainly has changed since this thread started, wouldn't you say? I believe I read "50,000" movie purchases and rentals PER DAY! With only 2,000 selections! Holy crap, Apple is kicking butt and takin' names...

Forget Mike, I wanna be like Steve!

[chadaw]

Originally Posted by webwise

Well, the tide certainly has changed since this thread started, wouldn't you say? I believe I read "50,000" movie purchases and rentals PER DAY! With only 2,000 selections! Holy crap, Apple is kicking butt and takin' names...

Forget Mike, I wanna be like Steve!

I've used them several times to rent and buy movies. I do think they need to put more movies on there.